Jive Community- 2032 points ( Professional Contributor) 01st Jan 2015

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Driving engagement Loyalty through Gamification.

Gamification is about using game mechanics into non gaming contexts like business processes- to enhance employee productivity, customer retention, partner engagement etc. Gamification is about using game elements & techniques for better engagement. It could help to motivate participation, engagement, and loyalty of any website, social community enterprise application etc. 

Gamification Value adds

  • Better Engagement, Better sharing & collaboration
  • High-value interactions with customers, employees and partners.
  • Stronger collaboration, Better ROI, Deeper loyalty,
  • Engage employees, partners & customers

Benefits of Gamification

– Stop your communities becoming virtual Ghost towns. Engage better.

– Design process to make product, service, project or business process more   engaging, fun, sticky and viral. Make engagement loyalty a success.

– Enhance consumer, partner  and fan engagement

– Sales motivation, Social Commerce & Marketing

– Training and learning management

– Recruiting, Referral Programs & Employee onboarding

– Help/service desk efficiencies

– Crowdsourcing content & ideas.

– System adoption etc…and many more!

Poor gamification design could lead to failure. 80% of current gamified enterprise applications will fail to meet their objectives, largely due to poor design (Gartner). So its not just about the platform, the technology, badges or leaderboards  but also about a clear understanding of what people want and how the business imperatives could be addressed and driven to success.

I am all pumped up to share more on how gamification could add value into your business processes, communities- the enterprise and enhance the over all productivity of the organization. Let’s clear the farrago and help the enterprise leverage on gamification to enhance engagement loyalty. Am sure the idea intrigues you too. How about giving me a shout?

EFSS- Building a successful content collaboration strategy

Today 50% employees of an enterprise are overwhelmed by content. 70% companies suspect their employees use unsanctioned file sharing methods.

Enterprise File Sync & Sharing (EFSS) is core to any enterprises’ content collaboration strategy.

With the Consumerization of IT and BYOD becoming common at the work place, content sharing with security and compliance is a major challenge. Most of the companies today are haunted by the ‘Dropbox’ problem. Unsanctioned devices and cloud services often put the enterprises at risk.

Limitations of the existing file sharing systems

– Security & Compliance is inadequate. Disgruntled/ rogue users could have copies of sensitive documents on personal devices and use them with vested interests.

– Lack in document collaboration & version control features. There are many versions of the same document present within the systems like email, portals, social media, and other business systems creating lot of chaos & confusion.

– Emails & FTP systems have their own quota limits. Difficult to share large file securely.

– Documents often have lot of meta data (data about documents like when it is created, who owns it, geo-location, track details, speaker notes in presentations etc.) which might not be suitable to be shared outside the company. Existing systems do not keep a tab on metadata and its sharing.

– Customer grade file sharing systems like Dropbox, Apple’s iCloud and Google’s Google Drive (GDrive) lack enterprise features. Can’t address threats caused by users who move data through uncontrolled personal cloud services.

Benefits of EFSS

  • Helps in having a single version of truth within a company. Does version control through file synchronization for all users. Checks content overload.
  • Reduces physical movement of files. All file access, sharing & syncing happens in a ‘tracked’ environment. Controls data both at rest and in transit. How it is shared and with whom.
  • Solves ‘Dropbox’ problem. No unsanctioned devices or cloud storage services are required by employees.
  • Removes hidden meta data in documents. So no threat of any sensitive data getting shared with outsiders.
  • Encrypted secure transfer for mobile access and initiatives like BYOD.
  • Team collaboration and sharing of work using- ‘privileges’, time bound access; conflict resolution. Many people could simultaneously work on same document and any conflict too could be resolved.
  • Enables permissions & identity management. Use Active Directory or LDAP for identity management- user authentication & privileged access rights.
  • Integrates with existing systems like ECM, WCM etc and becomes the key element of the over all enterprise collaboration strategy.

EFSS could help in having better content collaboration and make the sharing & syncing of files easy, compliant, safe & secure.

Reference Content: Gartner MarketScope for Enterprise File Synchronization and Sharing Feb 2013

I am all pumped up to share more on how EFSS could change the way we work. Let’s clear the farrago and help the enterprise perform to utmost. Am sure the idea intrigues you too. How about giving me a shout?

Social Project Management- Engaging for success

Only 2.5% of the companies successfully completed 100% of their projects- PWC survey on 10640 projects in 200 companies in 30 countries.

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Project Management is one of those critical functions which need lot of dedicated efforts across different rungs of the organizational ladder. Success is a function of time and cost and any slip could result in the failure of the project. It’s often surprising that companies follow best practices, use PMBOK®– A Guide to the Project Management Body of Knowledge, have an array of techniques for controlling quality, risk, budget, schedule, and scope,2

use techniques like Critical Path Analysis, Planning & Scheduling methods but still projects fail. The reason for project failure could often be attributed to ‘Stakeholders’ disengagement’.

Using Enterprise Social Network, all parameters of project management could be kept in context: Conversations, key deliverables, content/ documents and major milestones. This would help to-

  • Collaborate across team (s) to decide on project scope, deadlines and deliverables.
  • Delegate tasks and define timelines.
  • Coordinate and complete tasks with teams
  • Identify issues & solve problems collectively
  • Monitor/ Track progress/ and update the tasks to prevent overrun of time & cost. Use analytics, data visualization to get better insight on the project status.
  • Less of email ( so less of mess), Fewer project meetings & phone calls
  • Ease in locating experts based on skill levels/ on recommendation by others
  • Easy onboarding of project members, knowledge sharing & Learning.
  • Engage better with teams, partners & customers through vibrant social communities. Use game mechanics for better engagement.
  • Content collaboration- Safe, Compliant & secure file sharing & sync (EFSS)
  • Enabling Mobility- Project teams have access to project resources on their tabs & Smartphones. Helping in building a mobile workforce which has flexible hours and could freelance.
  • Enable innovation through ideation. Crowdsource ideas to get the project done more efficiently.

Social collaboration could help in better project management- reduce cost and time overruns through better engagement, sharing & communication.

I am all pumped up to share more on how Social could change the way we work. Let’s clear the farrago and help the enterprise perform to utmost. Am sure the idea intrigues you too. How about giving me a shout?

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Sanjay Abraham is an ‘Enterprise Solutions Consulting, Product Marketing & Business Development’ professional. He staunchly believes, ‘Digital Transformation’ could radically change the way business is done today and that presently Enterprises get just 43% value from existing technologies. His areas of expertise & interest include Enterprise Collaboration & Mobility, EFSS, Analytics, Enterprise Social- Social Business, Social Intranet, Social Onboarding, Social Communities, Enterprise Innovation Management, Social Product Life Cycle Management PLM, Social Project Management, Gamification & Engagement Loyalty. Sanjay holds a Bachelors in Engineering (Computer Science) and a PG Diploma in Business Management. He has worked with top names in the IT sector like Avaya GCL & Mahindra Satyam.  His client list includes top bracket names across Banking, Insurance, Retail, Telecom, BPO/ITeS, Public Services and other verticals. His contact coordinates are:

Linkedin:in.linkedin.com/in/sanjayabraham. Twitter: @asanjay100 email: abraham@ctprd.com